Starting in 2012, he took over design of Apple’s software, which resulted in a total overhaul of the iPhone’s operating system, iOS. Next came the iPod, the iPhone and the Apple Watch.īut Ive’s influence extended beyond hardware design. His first truly iconic hit after joining Apple was the 1998 iMac with its translucent “Bondi blue” casing. He worked on the company’s original Apple PowerBook 140, released in 1991, while still employed by the British design firm Tangerine. Ive’s influence at Apple pre-dates his employment there. In recent months, Apple has moved to diversify its revenues away from hardware sales and toward subscription services, including a bid to take on Netflix with original entertainment content.Īpple’s stock fell approximately 1% in after-hours trading on news of Ive’s departure. The company shocked investors in January when it was forced to downgrade sales forecasts, the first such warning the company had issued since 2002. Ive’s departure comes at a tricky moment for Apple, which became the world’s first trillion-dollar company in August 2018, but has faltered amid increased competition, slowing demand for smartphones, and the escalating trade war between the US and China. With him is Jon Rubinstein, Apple’s then vice-president of design.
Jony Ive, left, had his first truly iconic hit with the iMac in 1998. “We get to continue with the same team that we’ve had for a long time and have the pleasure of continuing to work with Jony,” he added. “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built.”Ĭook further paid tribute to Ive in an interview with the FT, highlighting his role in rescuing the company from its early-90s doldrums: “The work on the original iMac was sort of the point at which people began to pay attention to Apple again on something other than how badly economically the company was doing. “Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated,” chief executive Tim Cook said in a statement. “This just seems like a natural and gentle time to make this change.” “While I will not be an employee, I will still be very involved – I hope for many, many years to come,” Ive told the FT.
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